中国马镇旅游度假区位于北京正北189公里处的河北丰宁大滩镇，海拔1478米，地处坝上草原丝绸之路经济带，是距离北京最近的天然草原。依托坝上自然人文资源，中国马镇以马文化为主题，打造了集马文化主题乐园、草原丝绸之路演艺群、烤羊美食街、特色酒店群等为一体的草原特色旅游小镇。
Mazhen Tourist Resort in China is located in Fengning datan town, Hebei Province, 189 kilometers north of Beijing, with an altitude of 1478 meters.It is located in the economic belt of Silk Road in Bashang Grassland, and is the closest natural grassland to Beijing. Relying on the natural and cultural resources in Bashang, Ma Town in China takes horse culture as its theme.It has built a tourism town with grassland characteristics integrating horse culture theme park, grassland Silk Road performing arts group, roast sheep food street and characteristic hotel group.
在当天的开园仪式上，爱马文创总经理陈汉义发布了文创IP——“伯乐识好货”，以及“马力饼、千里茶、金戈肉、铁马酒”四个文化IP产品。他表示：“文创IP的推出是为广大旅游度假者创造价值，为社会创造价值。作为一个有深厚文化认同感的IP文化故事，古有‘伯乐识千里马’今有‘伯乐识好货’，伯乐骑上快马，走向世界各地，把好货带回中国马镇，分享给每一位游客。”
At the opening ceremony on the same day, Chen Hanyi, general manager of Ai Ma Wenchuang, released Wenchuang IP-"Bole knows good goods" and four cultural IP products, "Ma Li Cake, Qianli Tea, Jinge Meat and Iron Horse Wine"He said: "The launch of Wenchuang IP is to create value for the vast number of tourists and vacationers and create value for the society.As an IP cultural story with profound cultural identity,In ancient times, "Bole knew a thousand horses" and now, "Bole knew good goods"Bole rode fast horses and went all over the world, bringing good goods back to Mazhen, China, and sharing them with every tourist"
